Vice Squad
Friday, November 28, 2003
Alcohol Advertising Lawsuit

The Volokh Conspiracy brings word (via the Wall Street Journal) of a new
class-action lawsuit against parts of the alcohol industry on the grounds that
some advertising has targeted those who are too young to drink legally.
Vice Squad recently posted about this working paper by Henry Saffer and
Dhaval Dave that finds that underage drinking is promoted by advertising.
The working paper makes no claim that the underage are specifically
targeted by the advertising; rather, the authors simply find that more
alcohol advertising is associated with higher rates of underage
consumption, all else equal.

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