Saturday, August 28, 2004
Self-Excluded Gamblers Mistakenly Sent Promotional Material
The Missouri Gaming Commission has fined Harrah's North Kansas City $25,000 for mistakenly sending marketing materials to hundreds of people who had voluntarily signed up on Missouri's list of excluded gamblers. People on the list are denied entrance to Missouri casinos, and could even face arrest for trespassing if they do visit a casino. They are also supposed to be excluded from receiving gambling promotions in the mail, but, well, mistakes were made. The Motley Fool has the story.
From the Motley Fool article I followed the link to Harrah's webpage on responsible gaming. I learned that Harrah's itself has two categories of voluntary exclusion. The self-exclusion option keeps you out of all Harrah's casinos. But there is also a self-restriction option that precludes you from receiving promotional material, or from employing credit or check cashing privileges at any Harrah's casino. The two levels sound like a great idea to me. I wonder if someday they will allow gamblers to voluntarily set loss limits at the time that they enter a casino? (Given the card tracking of betting that is now widespread, it is technically feasible to calculate losses.) I also think that slot machines should be programmed to detect potential problem gambling, and make occasional suggestions to bettors to slow down or even to implement a slowdown through technical means.
Incidentally, the president of Harrah's is a former professor at the Harvard Business School. He co-authored a fine book on, of all things, the Polish post-socialist transition.