Vice Squad
Monday, August 16, 2004
 
Smoke or Swim? Supra-Immediate Gratification


Friend of Vice Squad Dima Masterov sends along this notice of a man who had to make a quick decision when the car he had been driving was sinking into a pond with him in the driver's seat. Fortunately, he didn't panic: he decided to smoke some crack.

Now, one of the explanations of how choices concerning drug consumption might not be fully rational has to do with an excessive focus on present pleasure, but this case is fairly extreme even for the present-oriented.

For more on immediate gratification, see this paper (31 page pdf) by economists Ted O'Donoghue and Matthew Rabin. And speaking of immediate gratification, I am so pleased -- really, too pleased -- with the new search feature at the top of Blogger blogs! I might search Vice Squad all night long. I'll search on "the", or "and", or "snus". Oh, won't it be grand?

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