Vice Squad
Thursday, January 27, 2005
Double Buzz

Is the only thing keeping you from drinking more beer the fact that it makes you kind of sleepy? Well, Anheuser-Busch has got a product for you!

The world's largest brewer is launching B(E), which contains ginseng and caffeine, and is served over ice. According to an article in Newsday, the new product is in response to the Red Bull and Vodka craze, and targets 21-27 year olds. The beer has a fruity flavor.

Quote of the day goes to Dawn Roepke, brand manager at Anheuser-Busch, who stated, "Caffeine and beer is a good fit for someone who is a multi-tasker". Now we have to multi-task when we are hanging out a bar?

Health advocates are concerned about the combination of the depressive effects of alcohol and the stimulating effects of caffeine combined in one drink. Organizations fighting against drunk driving are worried that the caffeine may make drinkers think they are more alert than they really are, and contribute to increased drunk driving.

The only reason I won't be ordering this new elixir any time soon: It is pronounced "B to the E". I'm afraid I'm just not hip enough to pull that off.

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