Vice Squad
Friday, February 01, 2008
On the Wine Market

In the Milken Institute Review for the Fourth Quarter of 2007 there is an article by Philip Martin concerning the market for wine. The article, which I believe is available to websurfers from this page after a free registration, contains lots of interesting vinous info. Here's a sample:

"France, Italy and Spain are home to just 2.5 percent of the world’s population, yet the French, Italians and Spaniards consume 43 percent of the world’s wine output – an average of 22 gallons per adult per year."

"Europe produces about 70 percent of the world’s annual output of 6.5 billion gallons. France accounts for 20 percent of global wine production, while Italy manages 19 percent and Spain about 13 percent."

"...California still dominates the [US] domestic industry, producing about 90 percent of American wine."

"Americans drink relatively little wine, an average of 2.4 gallons a year, which is barely more than a tenth of what adults in France and Italy consume.... The 35 million American adults who drink wine regularly imbibe over 90 percent of the wine consumed in the country – an average of 19 gallons, or 95 bottles, a year."

There's lots more to delight oenophiles in the article. The Milken Institute Review is becoming a bit vice-addled, I understand.


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